When will the updated Privacy Notice take effect?
The updated Privacy Notice will take effect on 28 June 2026.
How will my data be used for marketing?
With your consent, we may share your data with our business partners to provide you with a more personalised experience. This includes:
- Personalised Advertising: Showing you relevant offers and ads on our websites, apps and third-party platforms.
- Insights & Analytics: Helping us and our partners understand consumer trends, create customer profiles, and measure the effectiveness of marketing campaigns.
- Platform Services: Utilising marketing and advertising platforms to reach you more effectively, which may include data analysis and lead generation.
What protection measures are put in place to ensure that my personal data continues to remain secure?
We keep your personal data only for so long as we need the data to fulfil the purposes we collected it for, and to satisfy our business and legal purposes, including audit, accounting or reporting requirements. In some circumstances we may anonymise your personal data so that it no longer identifies you, in which case we are entitled to retain and use such anonymised data without restriction, including for data analytics.
When disclosing your personal data to third parties in situations where you have consented, FairPrice Group will (where appropriate and required by applicable law) enter into contracts with these third parties to safeguard your personal data in a manner that is consistent with the applicable laws and/or ensure that they only process your personal data in accordance with FairPrice Group's instruction.
Who do I contact if I have questions about my personal data or the updated Privacy Notice?
If you have any feedback or inquiries regarding your data or our recent updates, please feel free to reach out to us through fairprice.com.sg/contact-us.